Built by someone who has
seen what a broken process
costs a business.
The Igniter was founded on a simple but powerful observation — most businesses don’t have a sales problem. They have a systems problem. The talent is there. The ambition is there. The process isn’t.
We exist to fix that. Not with generic advice, not with another dashboard nobody uses — but with a structured, hands-on approach that rebuilds your sales operation from the inside out.
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“Most businesses are one structured process away from doubling their pipeline. The Igniter builds that process — then automates it.”
Why The Igniter exists
The Igniter was born out of frustration — the kind that builds up when you watch talented sales teams work incredibly hard and still underperform, not because of a lack of effort, but because the infrastructure underneath them is broken.
Leads falling through the cracks. CRMs that nobody trusts. Outreach so generic it gets ignored. These aren’t sales problems. They’re systems problems — and they’re fixable.
With a background spanning B2B sales, business development, and management, Faith has spent years at the sharp end of commercial operations — building teams, winning clients, and learning exactly where the gaps are between ambition and execution.
The gap in the market was clear. There were marketing agencies promising leads. There were CRM consultants selling software. But nobody was doing the whole thing — coming inside a business, diagnosing the real problem, rebuilding the sales infrastructure from scratch, and then handing it back to the team to run independently.
That is exactly what The Igniter does. We are a sales infrastructure consultancy. We combine deep sales expertise with AI automation to build systems that work — and keep working long after we have left the building.
We work with B2B businesses across the UK, from early-stage teams finding their feet to established organisations ready to scale. The common thread is always the same — the ambition is there, the process just needs igniting.
What we bring to every engagement
Five disciplines. One integrated approach.
The principles behind everything we do
We never automate a broken process. Before any AI tool is switched on, we audit your sales operation, fix the foundations, and build a system that actually works. Automation amplifies what’s already there — so we make sure what’s already there is worth amplifying.
Every CRM we build, every playbook we write, every sequence we create — it belongs to you. We train your team to run it independently. There is no dependency on The Igniter to keep it working. That is by design. Our goal is to make ourselves unnecessary.
We tell clients what they need to hear, not what they want to hear. If your sales process has a fundamental problem, we will say so on the discovery call — not six weeks into a retainer. Transparency is not just a value, it is the only way to do this work properly.
Small by design. Focused by choice.
The Igniter operates as a lean, senior team. Every client engagement is led directly by Faith — you are never passed to a junior account manager or handed a templated playbook.
We work with a trusted network of specialist partners across CRM architecture, AI development, and copywriting, brought in when a project requires it. You always know who is working on your business and why.
This model keeps our standards high and our client relationships close. We take on a limited number of engagements at any one time — which means every client gets the focus they deserve.
Ready to Ignite?
Book a free 30-minute discovery call with Faith. No slides, no pitch — just an honest conversation about your sales process and whether The Igniter is the right fit.
Book Your Discovery Call hello@theigniterconsulting.co.uk