Built for businesses that are serious about growth.
We come inside your business, audit your processes, eliminate the manual work, and build an engine your team owns permanently.
“We automate the parts of your business that should not need humans. Right now that means sales — the prospecting, the outreach, the follow-up, the pipeline management. Your team just has meetings and closes deals. That is it. Everything else runs automatically.”
Three Tiers. One Continuous Journey.
Start with the foundation. Scale as you grow. Every tier builds on the last.
- ICP & Persona Matrix
- Full CRM Architecture & Configuration
- Messaging Playbook
- Domain & Deliverability Setup
- Handover Playbook with Video Tutorials
- 500+ ICP-Matched Leads per Month via Apollo
- AI-Personalised Multichannel Outreach
- Email & LinkedIn Sequences
- Domain Health Monitoring
- Weekly Friday Pulse Reports
- Conversation Intelligence via Gong
- Predictive Lead Scoring
- Automated CRM Admin Sync
- AI Sales Coaching & Call Analysis
- Quarterly Business Review
Every service is built on the Sales Velocity Framework
“The difference between the tiers is how deep we go.”
Data-driven ICP identification before a single message is sent
CRM architecture and data hygiene as a single source of truth
AI-powered multichannel outreach personalised at scale
Real-time analytics and AI coaching to optimise in real time
What The Igniter is — and isn’t
We believe in being completely upfront about what we do and don’t do. No surprises, no scope creep.
- Run paid advertising or Google Ads
- Manage your social media accounts
- Design logos or brand graphics
- Build websites or landing pages
- Write blog posts or content calendars
- Make decisions for your sales team
- You own everything we build — permanently
- Your team runs it independently after handover
- No dependency on us to keep it working
- No retainer required unless you want to scale
- You always know exactly what you’re paying for
- Your data stays yours — always
Which tier is right for you?
Use this to self-select the right starting point — or book a call and we’ll recommend one.
| Tier 01 · Foundation | Tier 02 · Growth | Tier 03 · Optimise | |
|---|---|---|---|
| Engagement | Fixed project | Monthly retainer | Strategic retainer |
| Duration | 4–6 weeks | Min. 3 months | Ongoing |
| Ideal size | 1–10 person team | 5–25 person team | 10–50+ person team |
| CRM needed? | No — we build it | Yes — from Tier 1 | Yes — from Tier 2 |
| Key outcome | Working CRM + playbook | 500+ leads per month | Autonomous sales org |
| You own it? | ✓ Fully | ✓ Fully | ✓ Fully |
| Weekly reports? | Friday Pulse email | Friday Pulse email | Pulse + QBR |
Things people ask before booking
No question is too basic. We would rather answer it here than have it stop you from booking a call.
No. Tier 1 builds the entire CRM from scratch. We assess what you currently have — even if that is just a spreadsheet or your inbox — and build a system that works for your sales process, not against it.
Most clients see the first qualified meetings in weeks 3–4. The full system is operational by the end of week 6. Tier 2 typically produces 500+ leads in the first month it goes live.
We present your Impact Report — a Before vs. After breakdown of exactly what has changed. We then offer the Tier 2 retainer. There is no obligation — you own the system either way and can run it independently using your Handover Playbook.
Both. We build everything, train your team, and provide a full Handover Playbook including a Login Vault, tutorial videos, and an In Case of Emergency guide. Tier 2 and Tier 3 are there if you want us to keep running and scaling it.
Not at all. Tier 1 was specifically designed for smaller teams — 1 to 10 people — who are growing fast and need the infrastructure to support that growth without hiring a full sales ops team.
Ready to Ignite?
Start with our free 5-minute Sales Diagnostics Assessment. No pitch. No obligation. Just clarity on exactly where your sales process stands and what needs to change first.
Take the free Sales Diagnostics Assessment hello@theigniter.co.uk